The Evolution of Radyo Kalusugan: A Journey of Innovation and Service
Radyo Kalusugan’s story begins in 2016 when IBS Media launched Tarlac City’s first 24-hour radio station, Muews Radio, broadcasting on 107.9 FM. This station was a pioneer, being the first in the city to simultaneously broadcast on radio and the internet via Facebook. During the pandemic, Muews Radio adapted by utilizing Zoom for broadcasts, ensuring continuous connection with its audience. The station’s influence expanded rapidly, establishing over 25 stations nationwide.
However, challenges arose, leading to a transformation into Central Luzon Balita, maintaining its dedication to delivering timely news.
PANDEMIC HITS THE PHILIPPINES IN 2019
During the pandemic, Dr. Allan Landrito, co-founder of Radyo Kalusugan, conducted online sessions 2 to 4 times daily, providing free medical advice. These efforts benefited “millions” of Filipinos who received personalized medical guidance at no cost.
In March 2021, amid the pandemic, Roy Bato, President of IBS Media Group, and Dr. Allan Landrito envisioned a media platform dedicated to health—a first in Asia. This vision led to the creation of Radyo Kalusugan, Asia’s premier health-focused radio station. Starting with a test broadcast on DWCO 103.1 FM in Batangas, powered by a 5,000-watt transmitter, Radyo Kalusugan quickly expanded its reach through dynamic social and digital platforms.
By March 2022, Radyo Kalusugan had evolved beyond traditional broadcasting, focusing on community service. The station organized free medical missions, benefiting thousands, thanks to the dedication of individuals like Mr. Fred Boyles and family, Gill Aller, Dr. Aisha dela Cruz, and a team of volunteers. These initiatives strengthened the station’s bond with the community.
Today, Radyo Kalusugan continues its mission to enhance medical missions, health programs, and activities promoting health, environmental sustainability, and the betterment of humanity. The station’s journey from Muews Radio to its current status exemplifies resilience, innovation, and a steadfast commitment to societal well-being.
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